Ladies...this magazine is for you. I am targeting women from the ages of sixteen to fifty five. I do not see a lot of men being interested in a fashion magazine. I came up with the age range based on looking at multiple fashion magazines. They all included fashion for most of these ages. The sixteen to eighteen year old women that have a flare for fashion will be really intrigued with this type of magazine. I am seventeen and love to look at new fashion trends as well as all the latest and greatest makeup. My mom is forty nine, loves fashion and looking for ways to dress in a classic chic style. My grandmother who is seventy-seven who is out of my target age, loves fashion, but does not want to spend too much on clothing.
I know that age is not everything when targeting an audience. If you are not a fashion diva then this magazine may not be your cup of tea. For all of you granola nature girls...you are not the ones who I am focusing on to buy this magazine. So my designer queens...I am looking for you!
The other thing I did consider is the price of the magazine. A fashion magazine that is thick can not be super cheap. I need women who are willing to invest in subscribing to my magazine and are able to afford it.
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